At NiueForma, we believe in a skincare ritual that does not take you through 10 steps, but uses effective, premium and timeless formulations rooted in tradition. Each product is crafted to simplify your routine while delivering visible results, so your skin feels cared for — not complicated.

About us

Where it all started...

NiueForma was never meant to be a brand. It was meant to be a feeling—a quiet, comforting presence in front of the mirror. The kind that makes you pause, smile softly, and think: finally, something that understands me.

My story began much earlier than the day NiueForma found its name. As a teenager, I would spend afternoons grinding sandalwood on small stones, mixing it with crushed tulsi leaves, ubtan, or just water from a copper bowl.

It was a ritual, not a routine. Over the years, friends would ask about my skin, my methods, and I’d tell them what I did.

But when they tried to follow it, they’d stop at the effort—it was easier to grab a trending cream off the shelf than to rub real chandan every day.

They wanted results without the hard part. And that gap—the space between authenticity and convenience—kept concerning me. I tried product after product, spending thousands on tall promises bottled in shiny jars.

Every label sounded hopeful; almost none delivered. 

I realised it wasn’t just me—women everywhere were searching, testing, discarding, damaging, and starting again. Even the ones who could afford the “best” were caught in a cycle of hope and disappointment.

They would buy one product, got disappointed in a couple of months, and the search would restart.

That’s when I began to see NiueForma forming in my head—though I didn’t know it yet. It started with one intention: to make something real work for real people.\

Something that delivered without destroying, that didn’t ask women to gamble their skin on what was fashionable this month.

So, I went back to what I trusted—ingredients that had never failed me: real hand-rubbed chandan, tulsi, pure oils. I experimented, tested on my sisters, my husband (my ever-patient “subjects”), and myself. Slowly, a formula came alive.

Orders began through word of mouth—first friends, then relatives, and soon, people I didn’t even know.

Love turned into reviews, and my little labour of love evolved into three thoughtfully crafted products: The glow cream, Instant polish face wash and Ubatan Face pack. Blends of science, nature, and care into something effortless yet effective.

That is how NiueForma was born—a bridge between the rituals of our ancestors and the restless, demanding lives we lead today.